Conscious is a family-oriented vegan magazine concept. The masthead uses a clean and friendly serif to bring a sense of warmth and trustworthiness. A bright color palette reflects the seasonal freshness of the issue and the curated recipes.

Throughout the publication, circles and thin lines are used to mimic the shape of a plate. A playful underlying grid structure emphasizes the excitement throughout the content. The feature spread continues the use of line and shape to bring a wholesome and light tone—which will continue on the next page as a way to break up the large amount of text.